Synergy Weekly PR Picks: From Girl on Wire to Disney celebs
Every morning the Synergy PR team huddles in the corner of the office to talk through the good, bad and sometimes ugly PR stories that grace the pages of our national newspapers. As a generous group of...
View ArticleSynergy weekly PR picks: ‘Tennis girl’ unveiled, tribute to Houdini and we...
We’ve got a spring in our step at Synergy Towers this week, the sight of sunshine and a hint of warm air has got us all excited. Don’t say it too loud now, but is summer on its way? The Daily Star...
View ArticleSynergy with RBS RugbyForce 2011
With the RBS 6 Nations coming to an end mid-March, you might expect the team at Synergy to put their feet-up, have a cup of tea and relax. But you would be wrong, dear blog reader. The Championship may...
View ArticleSynergy weekly PR picks: Amphibious ice cream van, Roland the new supermodel...
It’s been a bit quiet on the PR front over the last few weeks, our daily paper reading session was lacking the using scattering of brilliant brand PR. Last week, however, saw a storm of PR stories rage...
View ArticleThe UEFA Champions League lands in London
Last month saw the pinnacle of club football descend on London for a week in May as the UEFA Champions League Final came into town. Ending with the dream final between Manchester United and Barcelona...
View ArticleSynergy loves… The first joint shirt sponsorship in the English league
What happened? At the end of the 2010/11 season Sheffield United were relegated to the third tier of English football, joining their local rivals Sheffield Wednesday in League One. Both clubs found...
View ArticleThe story behind Boris and the horse
Unless you have been hiding under a rock, you will no doubt have seen the photos of Boris Johnson mounting a horse to launch the London leg of the Global Champions Tour. The photo appeared in the...
View ArticleCondé Nast + Konami Code
Brands are always looking for proactive marketing opportunities, whether it’s riding the news agenda or planning around a calendar hook. However its reactive marketing that often impresses me most,...
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